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There Is No Spoon
I see quite a lot of companies and individuals bashing away at social communications with what can only be scant reward, if anything. Repetitive and dull Facebook pages with little engagement; blogs...
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Does Originality Lead to Failure?
Be original. Be unique. Be conspicuous. These are the mantras that surround blogging and social communications. But I want to throw something out there: what if deviating from group opinions simply...
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Theory of Mind and the Psychology of ‘Being Social’
‘Being social’ is often quoted as one of the core tenets of social media marketing. It loosely describes an approach where the marketer (or customer service professional or HR representative) adopts a...
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Stop Making Excuses
“He that is good for making excuses is seldom good for anything else.” Benjamin Franklin It’s very easy not to do the things that matter to you and your business. It’s very easy not to spend the...
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So You’re a Social Media Junkie, Are You?
“One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” Bertrand Russell In the...
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100 Days to Impress
A few years back, I quit a senior role at a communications agency without having another job lined up before I did so. We needn’t go into the exact circumstances that led to me quitting, but suffice to...
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Don’t Be a Dick
When it all boils down to it, life is pretty simple. If you do good things, good things happen to you. If you do bad things, bad things happen to you. I know this is a generalisation and that very bad...
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On Having Pride
When was the last time you felt really proud of something you’ve been working on? This week? Last week? Last month? Last year? Professional pride goes a very, very long way to doing great work. Do a...
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Ashamed to be British: How Brexit Has Divided a Nation
Shock. Fear. Anger. Dismay. Resentment. Shame. Anxiety. Rage. Revulsion. Apprehension. All words that I’ve read describing people’s feelings after the people of Britain voted for the UK to leave the...
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Why You’re Better Off Showering With Your Colleagues Than Brainstorming With...
Last night I had the huge pleasure of speaking at a PRCA Ignite event about digital creativity. The brief for the event was, let’s say, ‘open’. “Come and speak about digital creativity”, they said....
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